If You Build it, They Will Come

 In Advertising, Branding, Marketing

Building a website is not enough, it must also rank well in search results for searchers to find it. Otherwise, you have erected a beautiful web site and placed it in the middle of the virtual internet desert where there is little to no visitor traffic.

You want your web design to make a statement on the web. Compared to brick and mortar location, even the most expensive custom web design project is a bargain. No long term lease, no demolition costs, parking issues, city permits, utilities, fixtures, furnishings, or bad neighbors. A well designed website is a world class endurance Sales Representative of your business. Groomed and dressed to your specifications, always on call 24 Hours a day, 7 Days a week, impervious to weather, infinitely customizable, inexpensive to maintain, without breaks, vacation, or sick days. It is your customized representative, design influence by and for you, representing your goods, services and brand on the web.

Sounds to good to be true? Depends on who designs and builds your web site. A web site is exactly like an old Western Movie lot with the fake storefronts. From a street view no one can tell if there is substance behind the storefront facade. And yet, MOST of the value resides there, as opposed to the home page storefront most people see. The home page storefront is critical to getting customers to enter your store or site, however without the substance behind the facade that includes SEO design elements, relevant keyword driven content, responsive design (mobile friendly), good navigation, quick loading pages and a multitude of other essential elements required for a solid web development project, you may end up with a beautiful online store that no one will ever find.

Why will no one find a poorly designed web site? The short answer, Google Search Algorithms. The long answer is much too lengthy and technical to go into in this short article. However I will give you some important elements to consider before setting out to build your site:

You don’t know what you don’t know, and learning curve can be expensive not just in dollars, but in time delays.
Good Web Design is complex. Just like a home, get an architect and a contractor if you plan to live in it for long.
SEO principles need to be in place BE-fore you write the content. Otherwise it’s like driving without a destination, fixing it later will be far more costly.
Well designed sites are not that expensive. Really. Whereas a poorly designed site may result in complete business failure.
Aggressive online marketing strategies directed at a poorly designed site is like gassing up a car without a gas tank. Unable to convert visitors to sales or leads.

A good designer can help you translate your vision into successful presence on the web. Next article we will discuss how much to spend, and what qualifications to look for in a web developer.

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Showing 3 comments
  • Anonymous
  • Jan Zac

    Hello ,

    I saw your tweets and thought I will check your website. Have to say it looks very good!
    I’m also interested in this topic and have recently started my journey as young entrepreneur.

    I’m also looking for the ways on how to promote my website. I have tried AdSense and Facebok Ads, however it is getting very expensive.
    Can you recommend something what works best for you?

    Would appreciate, if you can have a quick look at my website and give me an advice what I should improve: http://janzac.com/
    (Recently I have added a new page about FutureNet and the way how users can make money on this social networking portal.)

    I wanted to subscribe to your newsletter, but I couldn’t find it. Do you have it?

    Hope to hear from you soon.

    Maybe I will add link to your website on my website and you will add link to my website on your website? It will improve SEO of our websites, right? What do you think?

    Jan Zac

    • Admin

      Hi Jan,

      Thanks for the note. We currently do not have an active newsletter, all about enough time:-)

      My suggestion for you is content, content, content, and make sure you optimize GMB (google my business listing). There are a ton of options for local business if you are interested in getting better organic position in your local geo-target area. For national rankings, it’s still relevant content, google webmaster tools, and yes, quality backlinks, social media, etc. It’s a tedious process to get “FREE” traffic, which ironically is anything but FREE, as it takes a lot of front loading of time and effort.

      As to linking our sites, there is no relevance between your content and our site, so no value. Only if you were our client, or former client that would that make sense as we would be showcasing our work.

      All the best,


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